Most small business sites fail by being too big, not too small. Visitors arrive with one question: can this business help me, and how do I reach it? Five pages answer that.
1. Home
Say what you do, who it is for, and what to do next, in one screen. If a stranger cannot explain your business after ten seconds, rewrite the headline.
2. Services (or Products)
List what you offer in plain words. Describe the outcome for the customer, not the process you follow. If pricing is fixed, show it. If not, show what affects it.
3. About
People hire people. Share who you are, why you do this work, and a photo of a real human. Keep it short and honest. Only include credentials and achievements that are true and that you can back up.
4. Proof
Reviews, case studies or a portfolio. If you are new and have none yet, show how you work and what a customer can expect. Add real reviews as you earn them rather than inventing any.
5. Contact or Book
One clear way to get in touch: a short form, a booking link, or a phone number. Every other page should point here.
What to skip at first
- A blog with nothing to say yet
- Long mission statements
- Features nobody asked for
Build, then grow
Launch with five strong pages, watch what visitors do, and add from there. A small site that is finished and kept fresh always beats a large one that is half done.